Marketing Yourself with Guaranteed Search Engine Rankings
As a company providing search engine optimization services you definitely want your company to be the go to solution for each and every potential client out there looking for search engine optimization services. The online market today is huge and truth be told it is saturated with service providers; the search engine optimization sector is no exception. The number of service providers available is simply huge. How you choose to differentiate yourself is the one thing that will get you success in this market. What is it that sets you apart from the rest? This is one question that should be very well answered if you are looking to succeed in this market.
There are those who choose to dive into this market without conducting enough research. They think that they can just sail through since online presence today is a very important for very many people thus there is a huge market. This is however not the case. Most of these companies choose to market themselves using slogans such as ‘we provide guaranteed search engine rankings’. This is one rookie mistake that you should never make. This is your direct route to losing your clients, establishing a negative reputation for yourself and eventually being driven out of business.
Truth be told, unless you own Bing or Google you cannot guarantee your clients that you will give them a top ranking on the search engines. You can promise to make them more visible and help them rise in the search rankings but you cannot guarantee to give them that top spot. The algorithm that gives the ranking is owned by the search engine and you have no control over it whatsoever. This then goes to say that promising your clients guaranteed search engine rankings is setting yourself up for doom. Simply because you will not deliver on your promise and your clients will be disappointed, they will withdraw from your service and advise everyone else that they know to stay away from you.
Marketing is a very important tool for any business and it can either translate into business success of business failure. You are better off under promising then over delivering as opposed to over promising then under delivering. Make realistic promises to your clients and do not just rush to make the quickest money possible. Only satisfied customers contribute to the success of a business; dissatisfied customers work very well to bring a business down.